The Red Ribbon Campaign is the oldest and largest drug prevention program in the nation reaching millions of young people during Red Ribbon Week, October 23-October 31 each year. Red Ribbon Week is a way for people and communities to unite and take a visible stand against drugs.

The Red Ribbon Campaign was started when drug traffickers in Mexico City murdered Kiki Camarena, a DEA agent, in 1985. This began the continuing tradition and displaying Red Ribbons as a symbol of intolerance towards the use of drugs. The mission of the Red Ribbon Campaign is to present a unified and visible commitment toward the creation of a drug-free America.

The National Family Partnership, is the sponsor of the National Red Ribbon Week Celebration. They help people come together to keep children, families and communities safe, healthy and drug-free through parent training, networking and sponsoring the National Red Ribbon Campaign.

A theme unifies each year’s campaign and helps to broadcast one message creating a tipping point to change behavior. To participate in the theme go to http://nfp.org.

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